Taking hyperlocal commerce a step ahead, Hyderabad based
Trupik Connect is looking to change the way people shop at their favourite
retail outlets without having to step out. The two-year old start-up uses 3D
Body mapping to help you try on multiple garments virtually.
Having partnered with the company, four men's wear
brands including Indian Terrain, Raymonds, Wills and Allen Solly will launch
the Trupik kiosks at their Brand Stores in Hyderabad, taking the pilot live.
"We are using Microsoft Kinect, a depth sensing
camera which takes multiple reference points of your body, creating your
virtual avatar. Through the app, consumers can see how multiple sizes and
fabrics drape on them," said Sridhar Tirumala, CEO of Trupik. Users can
pick the selected merchandise from store or ask for home-delivery.
The venture has raised a seed round of $1 million
(around Rs 6 crores) from expatriate HNIs including Kommareddy Group of
Investors based in the Silicon Valley and will initiate conversations for a
Series A round by next month. "We will initially tie-up with brand stores
and take our products to other multi-brand outlets, adding new
categories," added Tirumala.
source: telecom.economictimes.indiatimes

